Who is TaxStache?
We are the translator between you and the IRS.
Most financial advice is delivered with the enthusiasm of a DMV employee on a Monday morning. We created TaxStache because we believe you shouldn't need a gallon of coffee and a law degree just to understand your own money.
We are a motley crew of reformed number-crunchers and recovering jargon-addicts. Our mission is simple: translate the baffling dialect of taxes into plain English you can actually use. We aren't a substitute for your accountant (who is very busy with spreadsheets), but we are that friend who explains the complicated stuff without making you feel like an idiot. We help our readers approach their finances with the confidence of someone who definitely didn't just Google "what is a W-9" for the fifth time.
THE AUDIENCE
Our readers aren't passive scrollers; they are the "figure-it-out" crowd. They are highly engaged, tax-savvy, and actively looking for tools to help them keep more of what they earn. Whether they are trading crypto, running a lean side hustle, or planning for retirement, they trust us to vet the solutions they need.
WE DON’T JUST SPAM INBOXES, WE SOLVE PROBLEMS.
High Earners
Average household income $100k – $150k+
Diverse Ages
Core audience is 45+ (Gen X & Boomers), with a rapidly growing segment of 25–34 (Millennials).
Side Hustlers
Many run micro-businesses (<$50k revenue) or freelance on the side.
Active Investors
High interest in Crypto, HODLing, & Retirement Maximization.
Side Hustlers
Many run micro-businesses (<$50k revenue) or freelance on the side.
High Earners
Average household income $100k – $150k+
Side Hustlers
Many run micro-businesses (<$50k revenue) or freelance on the side.
Diverse Ages
Core audience is 45+ (Gen X & Boomers), with a rapidly growing segment of 25–34 (Millennials).
Active Investors
High interest in Crypto, HODLing, & Retirement Maximization.
5,800+
Active Subscribers
30%
Average Open Rate
(Industry Average: ~21%)
10%
Click Through Rate
(Industry Average: ~21%)
5,800+
Active Subscribers
30%
Average Open Rate
(Industry Average: ~21%)
10%
Click Through Rate
(Industry Average: ~21%)
Partner with Us
Don't just rent space.
Join the conversation.
Our readers trust us because we don't fluff the truth. When we recommend a partner, they listen. We offer placements that feel native, useful, and (dare we say) actually interesting to read.
THE FLAGSHIP
The Tuesday Edition
Primary Sponsorship: The "Penthouse" suite. Your brand logo sits proudly at the very top. Plus a
dedicated, above-the-fold ad placement. You are the first thing they see before the tax tips hit.
Secondary Placement: The "Reliable Regular." Located mid-newsletter where engagement
remains high. Perfect for tactical offers and tools our readers need right now.
When: Tuesdays at 10am PT
What: The main event. Breaking news, market updates, and jokes.
THE FLAGSHIP
The Thursday Edition
Primary Sponsorship: The "Penthouse" suite. Your brand logo sits proudly at the very top. Plus a
dedicated, above-the-fold ad placement. You are the first thing they see before the tax tips hit.
Secondary Placement: The "Reliable Regular." Located mid-newsletter where engagement
remains high. Perfect for tactical offers and tools our readers need right now.
When: Thursdays at 10am PT
What: The main event. Breaking news, market updates, and jokes.
Saturday
Ask The Stache
Weekend Exclusive: Own the weekend. This is the Primary Ad spot in our popular Q&A edition. Reach readers when they have their coffee in hand and are finally tackling their to-do lists.
When: Saturdays at 10am PT
What: The main event. Breaking news, market updates, and jokes.
Targeted
The Monthly Niche
The Sniper Shot: Want to talk only to crypto traders? Or just the retirees? Sponsor one of our specific monthly deep-dives to get your message in front of the exact eyeballs you want, without paying for the ones you don't.
When: Monthly
What Deep dives for specific tribes: The Business Owner, The Gig Worker, The Investor, The Retiree, and The Family Filer.